volume 21, issue 4, P273-290 2017
DOI: 10.1108/mbe-02-2016-0009
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Reza Salehzadeh, Javad Khazaei Pool, Reihaneh Alsadat Tabaeeian, Mojtaba Amani, Marjan Mortazavi

Abstract: Purpose The purpose of this paper is to investigate the effects of internal marketing and market orientation on organizational performance based on the balanced scorecard (BSC). Design/methodology/approach A cross-sectional research design, drawing upon a questionnaire survey, was used to collect data from a sample of restaurants. Structural equation modeling was performed to test the relationship among the research variables using findings from the 164 participants. Findings The results revealed that int…

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