The impact of Generation Z in the intention to purchase real estate in Kosovo

Abstract

Purpose The purpose of this paper is to identify the impact that Generation Z has on the real estate industry of Kosovo. By studying the behaviors and characteristics of Gen Z the stakeholders in the real estate industry can gain advantages and opportunities in getting to comprehend their preferences, their perspective and their decision to buy real estate in Kosovo. Design/methodology/approach The present study used a quantitative research method. For the purpose of this study a questionnaire with close-ended questions is used. The questionnaire used for this study is a self-evaluation and self-administrated questionnaire. The study included 200 people, mainly Albanian speakers who participated in the questionnaire. All participants of the questionnaire were strictly members of Generation Z that were born in the time period of 1995–2012. In this questionnaire the participants were provided with full anonymity, since none of their identity data were requested during this process. Findings The findings of this study indicate that Gen Z and their different characteristics will have an impact on the real estate industry. Research limitations/implications This study can be utilized as a landmark for agents of real estate on understanding how they can use the characteristics and behaviors of Gen Z in their favor, by pointing out the prominence of those characteristics and behaviors in realizing the needs and desires of the potential buyers and the influence they have on the decision to buy property. Furthermore, through this study, the real estate agencies will be provided with multiple reasons that substantiate the necessity to perform the proper research about differences between generations. Originality/value The study is the first quantitative study that studies the linkage between behaviors and characteristics of Generation Z and their intention to purchase real estate.

Understanding Generation Z expectations for effective onboarding

“…Extant literature on Generation Z focused on studying the inter-generational differences (Lanier, 2017;Grow and Yang, 2018), values towards achieving goals (Bencsik et al, 2016;Gutfreund, 2016;Christensen et al, 2018;Grow and Yang, 2018;Berge and Berge, 2019), education and learning styles (Iorgulescu, 2016;Chicca and Shellenbarger, 2018;Pousson and Myers, 2018;Berge and Berge, 2019), career expectations (Loveland, 2017;Grow and Yang, 2018;Fratri cov a and Kirchmayer, 2018;Dwivedula et al, 2019;Berge and Berge, 2019), the impact of social media on Generation Z (Turner, 2015;Wo zniak, 2016;Duffett, 2017;Dwivedula et al, 2019), use of technology (Bencsik et al, 2016;Chillakuri and Mahanandia, 2018;Sung and Choi, 2018;Dwivedula et al, 2019) and expectations at the workplace (Bohdziewicz, 2016;Fratri cov a and Kirchmayer, 2018;Grow and Yang, 2018;Dwivedula et al, 2019). At the same, studies were conducted to understand their buying behaviors (Gutfreund, 2016;Puiu, 2016;Priporas et al, 2017;Hoxha and Zeqiraj, 2019;Ismail et al, 2020). However, studies related to their onboarding expectations were notably absent, and the present study addresses this gap.…”

“…Several researchers have attempted to understand the generational traits and studied generational differences among the cohorts (Laz anyi and Bilan, 2017;Lanier, 2017;Grow and Yang, 2018). Hoxha and Zeqiraj (2019) argue that developments and changes that occurred over the past few decades manifest in the characteristics of a cohort. Thus, each generation is unique and has to be understood differently.…”

Factors Affecting Adaptability of Cryptocurrency: An Application of Technology Acceptance Model

“…Almost (99%) of respondents can operate digital tools and spend more than 3 h on the internet daily. According to researchers, 67% of generation Z spent more than 3 h per day using computers and the internet (Hoxha and Zeqiraj, 2020).…”

Sustainable tourism: Gen Z?

“…Gen Z, expressed as natives of the digital world, are individualistic, pragmatic, open-minded and sensitive to social issues. Hoxha and Zeqiraj (2020) Gen Z'ers are concerned with financial literacy and savings. They care creativity, uniqueness and authenticity.…”