DOI: 10.24251/hicss.2018.085
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Abstract: From an economic perspective, dynamic pricing seems to be the profit maximizing pricing strategy for consumer-to-consumer (C2C) sharing platforms because it allows balancing supply and demand over time. Based on distributive justice and equity theory we investigate how two characteristics of dynamic pricing, namely 'fee changes over time' and 'fee differences across consumer groups', influence fairness perception and intention to share of consumers. Using a laboratory experiment, we find that fee differences b…

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