2012
DOI: 10.1177/0273475312458676
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Abstract: The Journal of Marketing Education (JME) was launched almost 35 years ago. In this invited article, we review JME's long and distinguished history. For historical perspective, we will lean heavily on the words of JME editors (including special issue editors); this focus adds context for the past and helps project the future. As a descriptive tool, we highlight key trends as they emerged over the years, and we offer a categorization rubric for simplifying cross-era comparisons. We also spotlight the most active… Show more

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Cited by 64 publications
(74 citation statements)
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“…Deriving from the literature review of empirical research in general and considering the recommendation provided by Gray et al (2012), this study would provide a timely and useful contribution in terms of publishing empirical research in this area.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Deriving from the literature review of empirical research in general and considering the recommendation provided by Gray et al (2012), this study would provide a timely and useful contribution in terms of publishing empirical research in this area.…”
Section: Literature Reviewmentioning
confidence: 99%
“…However, in part because of the advantages of portability of research approaches mentioned earlier, the management discipline is in an uncharacteristic position to lead the business school forward in this area. Although disciplines such as accounting and marketing have established educational research infrastructures (Apostolou et al, 2013;Gray et al, 2012), a disproportionate number of the most cited articles in business education research were written by authors from the management discipline (including multiple articles from ML co-editor Ann Cunliffe;Arbaugh et al, 2014). When presented as a potential solution for the concerns regarding increased external scrutiny, other disciplines may even welcome the idea of allowing us to take the lead in producing this research and articulating it among our external stakeholders.…”
Section: Management's Opportunity To Lead In the Business Schoolmentioning
confidence: 99%
“…14, No. 1 Delivered by Ingenta to: Chinese University of Hong Kong IP: 195.34.78.33 On: Sat, 25 Jun 2016 05:38:12 been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education research (Gray, Peltier, & Schibrowsky, 2012). Experiential learning has long been a subject of interest to marketing educators.…”
Section: Experiential Learning In Marketing Educationmentioning
confidence: 99%
“…The subject was addressed by Marcus in the very first issue of the Journal of Marketing Education (Marcus, 1979). More recently, in a review of everything published in the Journal of Marketing Education between its launch in 1979 and 2012, Gray et al (2012) found that experiential learning was the second most popular topic and that it accounted for 15.1% of the articles published in the Journal (121 out of a total of 802 articles). With regard to experiential learning, Gray et al (2012, p. 233) remarked:…”
Section: Experiential Learning In Marketing Educationmentioning
confidence: 99%