“… intense marketing by transnational corporations, which function as the 'vectors of spread' of 'industrial epidemics' (Moodie et al, 2013) as corporate expansion into lower-and middleincome country markets has been facilitated by liberalisation of trade and investment under the provisions of a plethora of international agreements (Popkin, Adair, & Ng, 2012;Hawkes, Friel, Lobstein, & Lang, 2012;Stuckler, McKee, Ebrahim, & Basu, 2012;Clark, Hawkes, Murphy, Hansen-Kuhn, & Wallinga, 2012;Monteiro, Moubarac, Cannon, Ng, & Popkin, 2013;Popkin, 2014); the increasing unaffordability of healthy diets for growing numbers of people living on declining and insecure incomes (Drewnowski, Monsivais, Maillot, & Darmon, 2007;Monsivais & Drewnowski, 2009;Williams et al, 2012;Barosh, Friel, Engelhardt, & Chan, 2014;Jones, Conklin, Suhrcke, & Monsivais, 2014;Perry, Williams, Sefton, & Haddad, 2014;McIntyre, Bartoo, & Emery, 2014;; and a disciplinary apparatus of health promotion (see below) that assigns responsibility for healthy lifestyles primarily to individuals, in effect blaming people for not doing that which is beyond their means for a variety of reasons. This is a function not only of income poverty but also of 'time poverty' and the exhaustion that goes with chronic precarity.…”