The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis

Anand, Punam; Holbrook, Morris B.; Stephens, Debra L.

doi:10.1086/209176

Cited by 147 publications

(86 citation statements)

References 22 publications

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“…There were also other scholars who have conducted similar studies on purchase intentions. Anand, Holbrook, and Stephens (1988), and Laroche, et. al.…”

Section: Green Purchase Intentionmentioning

confidence: 97%

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The Antecedents of Green Purchase Intention among Malaysian Consumers

Mei¹,

Ling²,

Piew³

2012

ASS

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The objectives of this research are to identify the factors influence the green purchase intention and to determine the relationships between the factors (determinants) and green purchase intention among Malaysian consumers. A descriptive research was conducted to address the research objectives. The survey research was undertaken among the Malaysians who are members of one of the Activist Groups in which is a Non-government Organization (NGO) in Malaysia. The adopted sampling method was simple random sampling. There were 230 usable questionnaires which were analyzed with the Statistical Package for Social Science Software version 19. Five hypotheses were developed for this research and all hypotheses were tested using Pearson Correlation Analysis and Multiple Regression Analysis. The results of the study indicated that government initiative has the most significant influence on green purchase intention among Malaysian consumers. In contrast, eco-label failed to show significant relationship to green purchase intention. The finding of insignificant impact of eco-label on the green purchase intention from this study is in contrast with the finding from Nik Abdul Rashid (2009) because both studies were carried out among Malaysian consumers.

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“…There were also other scholars who have conducted similar studies on purchase intentions. Anand, Holbrook, and Stephens (1988), and Laroche, et. al.…”

Section: Green Purchase Intentionmentioning

confidence: 97%

“…One of the main theories that applied in the study of green purchase behavior is Theory of Reasoned Action (TRA) (Baker and Ozaki, 2008;Gupta and Ogden, 2009;Kalafatis, et al, 1999). TRA was established by Fishbein andAjzen on 1975 (Fishbein andAjzen, 1975, p.60).…”

Section: Green Purchase Intentionmentioning

confidence: 99%

The Antecedents of Green Purchase Intention among Malaysian Consumers

Mei¹,

Ling²,

Piew³

2012

ASS

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“…Cognitive and affective components of attitude are believed to simultaneously account for intentions, although they may have a differential impact on them. Attitude theory researchers have long argued that the relationship between cognition and affect in attitude formation is bidirectional (Johnson & Grayson, 2005), beginning with cognitive states giving rise to emotions and then emotions shaping cognitive states (Anand, Morris, & Stephens, 1988;Andersen & Kumar, 2006;M. Johnson, Hermann, & Huber, 2006).…”

Section: Relationship Intention Affect and Cognitionmentioning

confidence: 99%

Reassessing Relationships in Consumer Markets: Emotion, Cognition, and Consumer Relationship Intention

Fernandes

Proença

2013

Journal of Relationship Marketing

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“…It can be also defined as distinguish effects of brand knowledge on consumer response to brand marketing. A power built by a symbol, name or brand and finally value added or given prizes from products to a customer are among some definitions for brand (Yoo et al, 2000;Anand et al, 1988;Keller, 1993).…”

Section: Brand Equitymentioning

confidence: 99%

The role of advertising through social networks to promote brand equity

Moayyed¹,

Dehyadegari²,

Bakhshizadeh³

2012

MSL

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Social networks are online gathering places for people who would like to share their interests and activities. In this context, advertising through social networks is one of the most important topics in the field of marketing and brand that has been considered only in few studies. This study examines the impact of advertising on brand equity through social networks in the beverage industry (PepsiCo). This research study was to survey and collect data from the a standard questionnaire. PepsiCo brand, which is a well known beverage industry worldwide is selected for the proposed study of this paper. Thus, all customers of Pepsi products in city of Tehran are considered as statistical research community and a sample size of 385 people is selected for the proposed study. In order to analyze the data, we use structural equations method and certified factor analysis. The results of our survey indicate that advertisement on social networks has a positive impact in this industry. Based on the results of our survey, we realize that there are some positive relationship between social network advertisement and quality perception, brand loyalty, brand awareness and brand association when the level of significance is one percent.

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The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis

Cited by 147 publications

References 22 publications

The Antecedents of Green Purchase Intention among Malaysian Consumers

The Antecedents of Green Purchase Intention among Malaysian Consumers

Reassessing Relationships in Consumer Markets: Emotion, Cognition, and Consumer Relationship Intention

The role of advertising through social networks to promote brand equity

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