The forefront of mobile shopping: an emerging economy's perspective

Abstract

The primary objective of this research is to identify the main factors affecting the intention to use mobile shopping in Malaysia. The theoretical base of this study was based on the mobile technology acceptance model (MTAM) as well as other theories such as diffusion of innovation (DOI). Data collection for this study spanned from May 2018 to September 2018. The survey was done via the distribution of questionnaires in selected local shopping malls. A total of 300 usable responses were collected for further analysis using the partial least square structural equation modelling (PLS-SEM) approach. The findings identified that mobile ease of use (MEU) and mobile usefulness (MU) influenced an individual's intention to use (IU) significantly while perceived playfulness (PP) is not a significant predictor. In addition, reachability (R) also influenced MEU and MU significantly whereas mobility (M) has no significant influence on both MEU and MU. Empirical findings from this study contribute by providing useful and practical insights to the academics, mobile technologies developers and the general public.

Fostering Mobile Payment Adoption: A Case of Near Field Communication (NFC)

“…Their studies have noted the impact of social influences and perceived usefulness on NFC adoption. Extending on Tan's (2016) work, Hng, Foo, Lim, andNair (2020) found that reachability, which allows people to connect anytime and anywhere appear to influence customers' attitude towards the NFC payment.…”

“…These items measure the extent to which the NFC technological infrastructure exists to support its usage. Perceived usefulness, perceived ease of use and intention to use were measured by items obtained from Davis et al (1989), Ooi and Tan (2016) and Hng et al (2020).…”

“…However, their studies are mainly drawn from the perspective of UTAUT 2, DOI and TAM. In exception to Ooi and Tan (2016) and Hng et al (2020), lack of studies has employed mobile technology acceptance model in assessing the NFC payment. It is also observed that whilst there are studies conducted in developing countries, only few are focusing on Malaysian perspective.…”

“…They also included four other constructs trust, risks, compatibility, and financial resources. This model has been tested and extended by a much recent study, Hng et al (2020). Differ from Ooi and Tan (2016), Hng et al (2020) incorporated reachability and mobility as antecedents to mobile usefulness and mobile ease of use.…”

“…Both mobile perceived usefulness and mobile perceived ease of use represent the primary beliefs of users towards a mobile technology (Hng et al, 2020;Ooi & Tan, 2016). According to Ooi and Tan (2016), mobile perceived usefulness has the similar meaning as perceived ease of used which is referred to an individual's perceptions on the potential benefits that could be gained through using a particular technology.…”