The examination of conservation awareness, future sustainability, and conservation readiness on tourists’ attitude towards marine conservation behavior in Malaysia’s Marine Parks
S A Abdul Latif,
F N Yazid,
B Z M Farudz
Abstract:This study examines the relationship between tourists’ conservation awareness, future sustainability, and conservation readiness towards attitude toward marine conservation behavior in Malaysia’s marine parks. This study adopted the quantitative convenience sampling approach, with 202 samples obtained via an online questionnaire. IBM-SPSS version 26 was used to process and analyze the data. Multiple Regression Analysis was used to test the relationships between variables. The findings suggest that future susta… Show more
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