“…An especially potent mode of group affiliation, highlighted in the recent literature, is identity “fusion” – in which the boundary between group and self is porous, and the individual experiences a “visceral feeling of ‘oneness’ with the group” (Swann & Buhrmester, 2015). Recent work has demonstrated that identity fusion is a powerful motivator of personally costly, progroup behaviors (Whitehouse, McQuinn, Buhrmester, & Swann, 2014; Whitehouse et al., 2017). For example, strongly fused individuals report more willingness to fight and die for their groups (Swann et al., 2014); are especially inclined to endorse sacrificing their lives for fellow in‐group members (but not out‐group members) in trolley dilemma scenarios (Swann, Gomez, Huici, Morales, & Hixon, 2010); and are especially likely to donate personal funds to support group members in difficulty (Buhrmester, Fraser, Lanman, Whitehouse, & Swann, 2015; Swann, Gomez, Dovidio, Hart, & Jetten, 2010).…”