DOI: 10.33919/dasc.18.1.12
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Abstract: Social media are a new phenomenon attracting the interest of researchers from different fields–marketing experts, sociologists, anthropologists, even philosophers and semioticians. The problems related to them vary and many remain unanswered. The current paper analyzes the level of social media habituation, taking Charles Peirce`s evolutionary cosmology, and more specifically the concept of effete mind, as its milestones. Other important studies considered here are from the fields of anthropology and media stu…

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