The Effects of Virtual Weather on Presence

Wissmath, Bartholomäus; Weibel, David; Mast, Fred W.

doi:10.1007/978-3-642-11743-5_6

Cited by 5 publications

(1 citation statement)

References 32 publications

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“…In more recent research studies, several researchers found that high ambient temperatures would facilitate aggression and other psychological or mood changes (e.g. Keller et al , 2005; Rind and Strohmetz, 2001; Rotten and Cohn, 2000; Wissmath et al , 2009). Although results are mixed, many of these psychological‐based researchers found that a curvilinear relationship between mood and temperature exists and recommended additional studies with more variables.…”

Section: Literature Reviewmentioning

confidence: 99%

The relationship between temperature and sales

Bahng

Kincade

2012

International Journal of Retail &Amp; Distribution Management

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1998),"The impact of climate change on traditional seasonal ranges for high street women's wear in England", If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The influence of weather on business activities and human behaviour has been explored in several fields (e.g. finance and psychology), but little research about weather and retail sales is found in the retail or fashion literature. The purpose of the study is to analyse the relationship between temperature, one aspect of weather, and retail sales of seasonal garments. Design/methodology/approach -The researchers collected sales data from a retailer of branded women's business wear in the Seoul-Kyunggi area in South Korea. Along with the sales data for seasonal basic styles, corresponding daily and weekly average temperature data were collected and evaluated. The analysis for the study was drawn using descriptive statistics including graphical evaluations, correlation analysis and paired samples t-test. Interviews with the retailer's merchandisers were used to supplement interpretation of the statistical data. Findings -Results of this study provide strong evidence that fluctuations in temperature can impact sales of seasonal garments. During sales periods when drastic temperature changes occurred, more seasonal garments were sold. However, the temperature changes from day to day or week to week did not affect the number of garments sold for the whole season. Of the seasonal garments expected to sell within the same season, the selling periods of each product category differed depending on type of fabric and design. For some seasonal garments, the actual sales dates were one week to two weeks in variance from the merchandisers' forecasts. Research limitations/implications -Limitations in the sample (i.e. product category) and location of stores (i.e. geographic region) prevent the generalization of results to all seasonal garments or retailers. In spite of these limitations, this study can be a pilot study that supports the significant relationship between temperature and sales of seasonal basic products by quantifying the temperature effects on sales of particular products. Therefore, future studies are needed to establish generalized conclusions with a larger s...

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