Abstract:The present study used a series of visual search experiments to explore the reason of the cognitive priority of screen names and mainly focused on the possible effects of the familiarity and self-relevance. In experiment 1, the participants were divided into two groups (high-frequency vs. lowfrequency) according to the usage frequency of their own screen names. The results showed that the performances for own screen-name in both groups were significantly better than any other materials, while no significant di… Show more
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