The Effect of Using Service Automation and Robotic Technologies (SART) in Egyptian Hotels

Abstract

Service automation and robotic technologies (SART) are now the most important strategic technologies for hospitality; satisfy guests, Employees' knowledge and efficiency: investigate SWOT" strategic planning analysis to evaluate the SART in Egyptian hotels. Objectives: The research objective was to shed light on the importance of SART in Egyptian hotels and its policy in entitles workers to the importance of service automation and robotic in ensuring Guest' satisfaction and safety. Methodology: A survey was carried out on (28) Five Star Egyptian hotels. Results: The major contribution findings of this research showed that the effectiveness of the SART in assessing decisions, Increase Guest Satisfaction in Egyptian hotels. Recommendations: The study recommended the need to apply the SART in Egyptian hotels. Therefore, management should be sensitive to the SART applications that were already going on within the hotels and seek means to support them. Hotels management in Egypt should direct some of their budgets to SART. Research Objectives The research objective was to shed light on the importance of Customer-Centric Marketing (CCM) apps and practices in Egyptian hotels and its policy in entitles workers to the importance of the hotel practices in terms of enhancing the importance of SART in in Egyptian hotels by assuring guest' satisfaction and CCM. The research objectives are to: 1. Shed light on the benefits and importance of SART in Egyptian hotels. 2. Assessment the role of hotel management and its policy in entitles workers to the importance of the service automation Technologies and CCM apps and practices. 3. Enhancing the importance of SART in increasing the effectiveness of Egyptian hotel by increase Guest' Satisfaction and safety.