2021
DOI: 10.21608/jsec.2021.171832
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Abstract: The purpose of this paper is to examine the influence of store environment elements (e.g. music, light, layout, employee's friendliness) on Egyptian shoppers' urge to buy impulsively (UBI) via affecting their hedonic shopping motivation and their impulse buying tendency (IBT). The study utilizes Stimulus-Organism-Response (S-O-R) paradigm to investigate the proposed research model in the Egyptian retail context. Mall-intercept method with selfadministered questionnaire were applied to collect data from 449 sho… Show more

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