The effect of innovation and consumer related factors on consumer resistance to innovation

Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development

“…Innovation characteristics represent features of innovation as perceived by consumers. Perceived price, complexity, perceived enjoyment, social influence, perceived usefulness, economic benefit, perceived novelty and intrusiveness are examples of innovation characteristics (Abbas et al, 2017; Achadinha et al, 2014; Antón et al, 2013). In comparison, emotions, innovativeness, motivation, self-congruity, self-efficacy and dependence are examples of consumer characteristics (Abbas et al, 2017; Cha, 2011; Chouk and Mani, 2019; Mani and Chouk, 2017; Matsuo et al, 2018).…”

“…In their study on resistance to smartphone usage, Abbas et al (2017) found that innovation characteristics such as price, complexity and social influence were the dominant predictors of resistance to smartphones. Similarly, Mani and Chouk (2017) found that innovation characteristics such as perceived uselessness, perceived price, intrusiveness and perceived novelty had a noticeable impact on the resistance to smart products.…”

“…Notably, most of the empirical studies evaluated the direct path, with only a limited number of studies (about 30%) considering the third variables in terms of moderating, mediating or controlling influences. Some key moderating influences considered by prior scholars include consumer innovativeness (Abbas et al, 2017), satisfaction with offline service (Chen et al, 2019), variety seeking (Kim et al, 2017), gender (Lian and Yen, 2014), experience (Matsuo et al, 2018), stickiness to cash payment (Sivathanu, 2019), attitude (Siyal et al, 2019), mobile shopping-service experience (Nel and Boshoff, 2019), voluntariness of use (Soh et al, 2020), task situations (Sun, 2016) and e-lifestyle (Yu et al, 2015).…”

“…Improvement in perceived usefulness can also decrease the perceived price barrier, which may be high, especially in the case of younger consumers. Any strategy to reduce resistance to smart products and services should address the perception of intrusion and privacy concerns by providing quick delete features and running awareness campaigns about data collected and disclosed (Abbas et al, 2017; Mani and Chouk, 2017, 2018).…”

“…Empirical studies have documented a high failure rate of innovations, indicating that many innovations fail due to consumer resistance (Heidenreich and Kraemer, 2016). Consumer resistance has remained a critical problem faced by organisations, and it will continue to be a threat in the future as well (Abbas et al, 2017). Scholars argue that firms need to understand the causes that lead to product failures for the effective management of innovation activities (Joachim et al, 2018).…”