The Effect of Green IT Empowerment and Online Training on Technology Innovation Performance: The Moderating Role of Green Life Style

Abstract

Green IT and online training have become the strategic themes in increasing Technology Innovation Performance for the creative industry in Indonesia. In the COVID-19 pandemic era, Green IT and online training became a strategic theme in improving Technology Innovation Performance. This study offers a moderating role of Green Life Style in testing and analyzing the effect of Green IT and online training. Respondent in this study is chosen by purposive sampling, namely the owners and managers of creative SMEs in Sleman, Special Region of Yogyakarta, Indonesia that is 156 SMEs. The data is collected by questionnaire and interview with SMEs that are considered as population representative. The statistical technique uses the Structural Equation Modelling with the Partial Least Square technique. The results prove the importance of Green IT and online training which have a partial impact on Technology Innovation Performance. Likewise, the green lifestyle is a strong moderator in seeing the effect of Green IT and online training on Technology Innovation Performance.