2017
DOI: 10.1002/jtr.2142
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The effect of film industry on tourism: Game of Thrones and Dubrovnik

Abstract: Nowadays, there is competition in attracting film producers to screen their productions in specific locations, but at the same time, there is also a lack of data‐driven academic research that measures the effects of film industry on local tourism. This study evaluates the effects of film industry on tourism outcomes in Dubrovnik, Croatia. Using the synthetic control approach, we estimate the causal effect of a highly broadcasted TV series, Game of Thrones, on tourist arrivals. The use of such a data‐driven pro… Show more

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Cited by 47 publications
(38 citation statements)
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“…These are all obvious advantages for any destination, since all of them, to a lesser or greater extent, seek to increase the number of tourists, reduce seasonality or make the destination economically profitable. A good example of this is Dubrovnik, a Croatian city, that saw a 10% increase in the number of tourists visiting the destination between 2012 and 2015 as a result of the filming of the Game of Thrones series in this coastal city [93].…”
Section: Positive Implicationsmentioning
confidence: 99%
“…These are all obvious advantages for any destination, since all of them, to a lesser or greater extent, seek to increase the number of tourists, reduce seasonality or make the destination economically profitable. A good example of this is Dubrovnik, a Croatian city, that saw a 10% increase in the number of tourists visiting the destination between 2012 and 2015 as a result of the filming of the Game of Thrones series in this coastal city [93].…”
Section: Positive Implicationsmentioning
confidence: 99%
“…Bukan hanya budaya sebuah masyarakat, bahkan film juga dapat mempopulerkan dan mempromosikan sebuah tempat wisata apabila ditampilkan dalam scene film tersebut. Jika film tersebut berhasil mendapatkan banyak penonton, hal itu akan dapat berdampak pada meningkatnya sektor pariwisata di sebuah daerah (Tkalec, Zilic, & Recher, 2017).…”
Section: Sumber: Dokumentasi Penulis 2018unclassified
“…Esta serie también está afectando a otros sectores como el turístico, con uno de cada cinco seguidores deseando visitar localizaciones de la serie y con un incremento medio del 125% en España según TripAdvisor (Hosteltur 2016). Si bien, otros países también se han visto beneficiados, como el caso de Croacia y la ciudad de Dubrovnik con un aumento del 25,2% en el período de emisión de GoT (Tkalec et al 2017). Este efecto del cine o televisión en los destinos turísticos genera el turismo cinematográfico (Hudson y Brent Ritchie 2006; Yen y Teng 2015), ya que diversos estudios sugieren que los medios de comunicación influyen en la motivación para viajar y en las imágenes que se tiene del destino presentado (Chang 2016).…”
Section: Evolución Audiencia Got En Estados Unidos Por Temporadas Y Eunclassified