volume 23, issue 4, P306-327 2015
DOI: 10.1108/mbr-05-2015-0019
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Christian Geisler Asmussen, Bo Bernhard Nielsen, Tom Osegowitsch, Andre Sammartino

Abstract: Purpose – The purpose of this paper is to model and test the dynamics of home-regional and global penetration by multi-national enterprises (MNEs). Design/methodology/approach – Drawing on international business (IB) theory, the authors model MNEs adjusting their home-regional and global market presence over time. The authors test the resulting hypotheses using sales data from a sample of 220 of the world’s largest MNEs o…

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