“…The drivers of sustainably adoption in SMEs are a combination of internal factors to organizations such as the organization culture and top management commitment and external factors such as government regulations. Common drivers known to date that promote sustainability in small businesses include financial gains, government regulations, and availability of resources (Cuerva, Triguero‐Cano, & Córcoles, ; Granly & Welo, ; Altinay, Madanoglu, De Vita, Arasli, & Ekinci, ; Sáez‐Martínez, Díaz‐García, & González‐Moreno, ; Langwell, 2018; Kiefer, González, & Carrillo‐Hermosilla, ; Aboelmaged, ; Nunes, da Silva, Moris, & Giannetti, ).…”