The Digital Entrepreneurship As A New Generation Software Of The Mind

Abstract

The Fourth Industrial Revolution as a new technological way of production and services requires a new type of entrepreneurs with a new generation software of the mind as a complex of values, norms and beliefs. In the foreground come out the so-called digital entrepreneurs, whose creative and innovative potential, self-motivation and self-management are the key to business success. The aim of this article is to analyse the value model of digital entrepreneurship via empirical evidence from Bulgaria, using the Schwartz Value Survey. An empirical study among 566 entrepreneurs, conducted in 2018, shows that their value priorities include both collective values (embeddedness and egalitarianism) and individual ones (such as mastery).The value conflicts are dealt with in favour of the values of the status quo, equal social relations and exploitation of the environment. These findings reveal the flexibility of value model and related business behaviour of contemporary entrepreneurs as an adaptive mechanism to the dynamics and uncertainty of the environment. The new business situation requires a new value system type, including many individuallyand socially-determined features that make their value profile more complex. The study also identifies some possible obstacles to the Bulgarian entrepreneurial culture as the priority position of embeddedness.

Two-stage Decision-Making Approach to Survey the Excessive Usage of Smart Technologies

“…The most recent research found the there are no enterprise models to reflect the effect electromagnetic "pollution" that human is exposed to (Garvanova, et al, 2020). The changing business situation requires a new type of value system, including strictly individual and socially defined functions that make their value profile more complex (Garvanova, 2019). A distinctive feature of dynamic management is the ability to generate additional knowledge and innovative solutions in the new conditions of the business environment.…”