2018
DOI: 10.1177/1075547018819159
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Abstract: The use of antibiotics in agriculture contributes to antimicrobial resistance. We surveyed German farmers ( n = 336) on their intention to adopt alternative antimicrobial agents (AAA) and used the diffusion of innovations approach as a theoretical guide. (1) Farmers’ views regarding the relative advantage and complexity of AAA, (2) their use of and trust in information sources and channels, and (3) various individual and organizational characteristics were entered as predictors in two explorative models. While… Show more

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Cited by 11 publications
(8 citation statements)
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References 46 publications
(70 reference statements)
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“…Basing this research on this theory the aspect of agricultural extension services comes into play, it dictates that for an innovation to be adopted it should be told over time in a given group of people in this case, the extension service providers and the farmers (Rogers, Singhal & Quinlan, 2014). According to Dan, Osterheider and Raupp (2019), the communication channel should be right and the timing is critical and the process of adoption relies heavily on human capital. Hence proper and adequate resources should be pumped into the personnel docket for the technology to be diffused properly.…”
Section: Research Questionsmentioning
confidence: 99%
“…Basing this research on this theory the aspect of agricultural extension services comes into play, it dictates that for an innovation to be adopted it should be told over time in a given group of people in this case, the extension service providers and the farmers (Rogers, Singhal & Quinlan, 2014). According to Dan, Osterheider and Raupp (2019), the communication channel should be right and the timing is critical and the process of adoption relies heavily on human capital. Hence proper and adequate resources should be pumped into the personnel docket for the technology to be diffused properly.…”
Section: Research Questionsmentioning
confidence: 99%
“…Socio-economic characteristics such as gender, income, and the level of education can also influence peoples' decisions about innovation (Blythe et al, 2017). The diffusion of innovation theory is used to analyze the spread of new ideas and technologies in a range of sectors, including health (Zhang et al, 2015;Dearing and Cox, 2018), agriculture (Dan et al, 2019;Lavoie et al, 2021), and aquaculture (Blythe et al, 2017;Kumar et al, 2018). For artisanal fisheries, our study will use this theory to frame the context and analyze the adoption of weather information by fishers in the three case-study countries.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Despite the organizational need, not all employees have the same ability to cope with technological innovation [8]. Various models describe the organizational factors required for the successful and high-quality transformation to digital, and to assimilation of technological innovation in the organization.…”
Section: Organizational Factors In the Process Of Digital Transformationmentioning
confidence: 99%
“…It has an impact on every aspect of the organization's activity, and, in general, on human life. The breadth and depth of these changes portend a change in the functioning of production [8], management, and government systems, and a change in organizational functioning and human occupations [20] These changes will affect the organization's competitive balance due to the possibility of increasing the level of quality, shortening product arrival time, adapting personal products to the customer, improving industry performance, reducing costs, and improving the working conditions of employees [14].…”
Section: Introductionmentioning
confidence: 99%