Abstract:This study aimed to determine the direct effect between customer perceived value (CPV), trust towards satisfaction on customer of sharia banks in Jambi province. Thedevelopment of Sharia banking in Jambi is quite slow compared to other provinces in SumatraIsland. This research was conducted in Jambi Province. The design of this study used a quantitative method with a survey approach to obtain primary data, namely by distributing questionnaires to 140 customers in six Sharia commercial banks in Jambi province b… Show more
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