2007
The Advantages and Disadvantages of Mixing Methods: An Analysis of Combining Traditional and Autoethnographic Approaches
Abstract: Although mixed- and multiple-method research designs are currently gaining momentum and popularity, it is essential that researchers undertake a critical analysis of the process of mixing "mainstream" research designs with newer methods before commencing. In ethnography, not only are there multiple approaches to data collection, but each approach also spans the competing paradigms, thus making the term mainstream ambiguous because these mainstream techniques are reasonably different from one another. When crit…
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Cited by 63 publications
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“…It is appreciating that now more and more papers on the topic and which have used a mixed approach are getting published. A mixed approach further validates the results and increases the generalizability of the study (Malina et al , 2011; O’Byrne, 2007). Overall, the research on Muslim entrepreneurship has still not reached a stage of conversion where it is possible to draw concrete implications for a larger population.…”
Section: Discussion and Future Research Directions
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confidence: 54%