1993
The ADR rule-of-thumb as predictor of lodging property values
Abstract: In a positive context, asset valuation models may be judged on the basis of their predictive ability rather than on the number and elegance of the underlying assumptions. The Average Daily Rate (ADR) rule-ofthumb has been used for decades as a quick way of estimating hotel and motel room rates and, more recently, as a simple gross-income multiplier model for predicting values of lodging properties. This study examines how well the ADR rule-of-thumb model predicts property values. The results of our comparative…
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Cited by 26 publications
(29 citation statements)
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“…If hotel room rates are increased by $1, the expectation is that the distressed price will increase by 0.5 percent. This result is consistent with previous research—rate has a statistically positive relationship with hotel sales prices (Corgel, 2008; Corgel & deRoos, 1993; O’Neill, 2004). Thus, distressed hotels with higher average room rates will sell at higher disposal prices than hotels with lower room rates.…”
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confidence: 93%