“…Many dental undergraduates struggle to see the relevance of the behavioural and social sciences, preferring the technical aspects of dentistry over the social 53 and looking for a more practical application of the social and psychological theories they learn. 8,54 In this paper we assert that the ambivalence of dental students towards the BeSS may be attributed to two factors: the hegemony of the biomedical approach in dental education and the existence of a hidden curriculum. 55,56 First, the clinical focus of dentistry aligns itself with an epidemiological outlook on health, illness and disease.…”