The phenomenon of jet supression observed in highly energetic heavy ion collisions is discussed. The focus is devoted to the stunning applications of the AdS/CFT correspondence [1] to describe these real time processes, hard to be illuminated by other means. In particular, the introduction of as many flavors as colors into the quark-gluon plasma is scrutinized.One of the most recent surprises in particle physics came from the results of the Relativistic Heavy Ion Collider (RHIC), indicating that hadronic matter at temperatures slightly above the crossover critical temperature, T c , may be a strongly coupled quarkgluon plasma (sQGP). Naive expectations pointed towards a free gas of quarks and gluons or quasi-particles, a picture that can be understood from perturbative calculations of thermodynamic quantities such as the equation of state. These perturbative methods fail, however, at low temperatures, close to T c , where lattice QCD simulations are employed instead. Although the underlying dynamical picture is difficult to infer from these numerical results, the findings at RHIC are in qualitative agreement with the ∼ 20% departure from the ideal gas, Steffan-Boltzmann law, predicted from lattice (see e.g. [2] for a review). This departure is indeed very close to the exact 25% value found from AdS/CFT, which is rigorously valid at infinite coupling (see Igor Klebanov's article in this volume [3]).Several observable consequences of the creation of this new state of matter are measured at RHIC as probes to characterize its properties. Among them, we focus in the present article in the supression of the inclusive cross-section at large transverse momentum, p t , so-called jet quenching. In the absence of any nuclear effect, the cross section to produce a particle with high transverse momentum in heavy ion collisions should scale with the number of elementary interactions. However, a strong supression is found experimentally, the resulting particle production being about 20% of the expected value. This dramatic departure from the naive expectation can be understood as being due to the energy loss of highly energetic partons traversing the medium created by the collision (see e.g.[4] for a recent review).Another interesting observation in the high-p t region of the spectrum is a supression 207 CP1031, Ten Years of AdS/CFT, edited by