DOI: 10.33919/dasc.19.2.4
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Abstract: The object of this study is to conduct a semiotic analysis of two different websites’ advertising techniques: one that promotes sex toys by emphasizing their technological superiority, and another promoting technology products by employing content of a sexual nature to increase their appeal. By studying and comparing these approaches, useful conclusions can be drawn about the way digital tools utilize the concepts of sex and technology. Digital communication makes use of many different modes, and it is interes…

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