2006
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Abstract: Empirical evidence suggests that the ownership of related products that form a technology cluster is significantly better than the attributes of an innovation at predicting adoption. The treatment of technology clusters, however, has been ad hoc and study specific: Researchers often make a priori assumptions about the relationships between technologies and measure ownership using lists of functionally related technology, without any systematic reasoning. Hence, the authors set out to examine empirically the co… Show more

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