Abstract:The phytocosmetics market requires that companies have the capacity to develop new technologies with lower costs and time to launch, which demands skills that often small and medium sized companies do not have, requiring a process of transferring knowledge and technology. It has historically been noted that innovation is not merely an external technological shock, but a process within companies, which includes endogenous learning, feedback, and incremental modifications over a period of time . This article aim… Show more
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