“…In fact, a major advantage of cloud computing is the ability to scale resources up and down" (Battleson et al, 2016). (Battleson et al, 2016;Benlian et al, 2018;Krancher et al, 2018;Retana et al, 2012;Schneider & Sunyaev, 2016;VanderMeer et al, 2012;Venters & Whitley, 2012;Xiao et al, 2020;Zainuddin & Gonzalez, 2011) Measured service "[…] cloud computing provides measured service, organizations can carefully monitor, control and optimize the amount of resources that are used to support organizational processes" (Battleson et al, 2016). (Battleson et al, 2016;Choudhary & Zhang, 2015;Guerin et al, 2019;VanderMeer et al, 2012) Virtualization "Enabled by virtualization techniques, application systems have become independent from their underlying physical resources[…]Virtualization allows elastically scaling these resources up and down-a key characteristic of cloud computing" (Benlian et al, 2018).…”