Task-technology fit analysis of social media use for marketing in the tourism and hospitality industry: a systematic literature review

Lin, Hsien-Cheng; Han, Xiao; Lyu, Tu; Ho, Wen-Hsien; Xu, Yunbao; Hsieh, Tien-Chih; Zhu, Lihua; Zhang, Liang

doi:10.1108/ijchm-12-2019-1031

Cited by 49 publications

(30 citation statements)

References 102 publications

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“…Hotel managers, therefore, need to be mindful of the role that information plays and how it is processed by consumers, so that they perceive greater safety and decide to consume hotel services again. Given that the information provided by hotels via different media – both offline and above all, online (website and social media) – constitutes a critical point of contact that will significantly influence the decisions made by consumers (Lin et al , 2020; Matiza, 2020), hotel firms should encourage customers to acquire information about safety (Zou and Meng, 2020) and highlight, in the information they provide, how they are keeping their customers safe (Pappas and Glyptou, 2020).…”

Section: Discussion Of the Results Conclusion And Business Implicationsmentioning

confidence: 99%

Tourists’ information literacy self-efficacy: its role in their adaptation to the “new normal” in the hotel context

Peco-Torres

Peña

Frías‐Jamilena

2021

IJCHM

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Purpose This study aims to determine whether the consumer’s information literacy self-efficacy plays a role in their intention to resume their consumption of tourist services – specifically, hotel accommodation – in the context of the “new normal” brought about by the COVID-19 pandemic. Design/methodology/approach A quantitative empirical study is performed on hotel accommodation consumers and a structural equation modeling analysis is used to verify the proposed relationships. Findings The findings reveal that the tourist’s information literacy self-efficacy – their ability to find the information they need, use it efficiently and discount fake news – positively influences their perception of hotel safety; and perceived hotel safety increases tourist intention to return to consuming hotel services. Practical implications The results show how the consumer’s intention to return to using hotel services can be enhanced because of their management of information, especially in a crisis context. Hotel firms must position the provision of safety information at the heart of their marketing and communications strategies, and adapt this information to the different processing capabilities of consumers. Social implications This study provides valuable insights into the hotel industry – a major contributor to gross domestic product and employment worldwide that is being particularly hard-hit by the COVID-19 crisis. Originality/value This study represents an advance in the literature as it demonstrates – as a novelty – the vital role of consumer information literacy self-efficacy in encouraging people to begin visiting hotels again in the “new normal.”

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Section: Discussion Of the Results Conclusion And Business Implicationsmentioning

confidence: 99%

Tourists’ information literacy self-efficacy: its role in their adaptation to the “new normal” in the hotel context

Peco-Torres

Peña

Frías‐Jamilena

2021

IJCHM

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“…As social media communication is cost-effective (Lin et al , 2020), more than 176 major global firms use social media as the primary channel for sustainability communication and to engage stakeholders in sustainability-related dialogues (Lyon and Montgomery, 2013). Following this trend, hospitality providers are also using social media platforms such as Facebook and Instagram (Nusair, 2020) for sustainability communication.…”

Section: Literature Reviewmentioning

confidence: 99%

Effectiveness of sustainability communication on social media: role of message appeal and message source

Kapoor

Balaji

Jiang

2021

IJCHM

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Purpose This study aims to examine the effectiveness of sustainability communication on social media. More specifically, the effects of message appeal (sensual vs guilt) and message source (hotel vs social media influencer [SMI]) on perceived environmental corporate social responsibility and the intention to stay at the eco-friendly hotel were examined. Design/methodology/approach Three studies using the experimental design were carried out. Study 1 examined the relationship between message appeal (sensual vs guilt), perceived environmental social corporate responsibility and the intention to stay at the eco-friendly hotel when the hotel posts sustainability messages on social media. Study 2 replicated Study 1 findings when the SMI posts sustainability messages. Study 3 examined the moderating role of message source (hotel vs influencer) in the effects of message appeal (sensual vs guilt) on behavioral intentions. Findings Sustainability messages with the sensual (vs guilt) appeal are more persuasive when the eco-friendly hotel (vs SMI) posts it on social media. Furthermore, the traveler’s perception of the hotel’s environmental corporate social responsibility mediates this relationship. Research limitations/implications This study extends the literature on sustainability communication by demonstrating the role of message source and message appeal in influencing the traveler’s perceptions and intentions toward eco-friendly hotels. Practical implications According to the study findings, eco-friendly hotels can motivate travelers to make pro-sustainable choices by accurately matching the message appeal with the message source in the sustainability communication on social media. Originality/value This study is one of the earliest studies that examine the congruency effect of message appeal and message source for sustainability communication on social media in the hospitality realm. The findings offer novel insights for eco-friendly hotels to develop effective sustainability communication on social media.

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“…Also, there have been several studies on the supply side about social media as a strategy. Though social media researches for tourism have mainly focused on consumer behavior and satisfaction since 2010, several new ideas, such as big data, digital marketing, and online reviews, have lately been embraced for tourist studies ( Lin et al, 2020 ).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity

Shang¹,

Mehmood

Iftikhar

et al. 2021

Front. Psychol.

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This study aimed to examine the impact of information publicity on the intention of tourists to visit rural destinations in developing countries. Based on the theory of planned behavior (TPB), we examined the indirect effect of information publicity on intention to visit via subjective norms and further investigated the moderating effect of social media disposition and social media use. The study used data from a time-lagged design with three waves which supported the hypothesized model. The findings revealed that information publicity has an influence on the intention of tourists to visit through the mediating effect of subjective norms. Moreover, the social media disposition strengthened the relationship between information publicity and subjective norms. Furthermore, social media use positively moderated the relationship between subjective norms and intention to visit. Besides the core TPB constructs, the added variables indeed exerted a substantial impact on the visit intention of tourists. The study contributed to the tourism-related literature on social media and the practical implications were discussed.

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Task-technology fit analysis of social media use for marketing in the tourism and hospitality industry: a systematic literature review

Cited by 49 publications

References 102 publications

Tourists’ information literacy self-efficacy: its role in their adaptation to the “new normal” in the hotel context

Tourists’ information literacy self-efficacy: its role in their adaptation to the “new normal” in the hotel context

Effectiveness of sustainability communication on social media: role of message appeal and message source

Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity

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