“…Rooted in information retrieval, text mining (or text analytics) is a set of techniques used to discover new knowledge by automatically extract information from free-text documents, which include extraction of features from single documents and the analysis of the feature distribution over the collection of documents to detect interesting patterns and trends (Dörre, Gerstl, and Seiffert 1999). The advancement in NLP technologies allows for these processes in text mining: information extraction (i.e., identifying key phrases within text), topic tracking, summarization (i.e., reducing document length while retaining its main points), categorization (i.e., identifying main themes or "bag of words"), clustering, concept linkage (i.e., connecting documents with shared concepts), information visualization, and question answering (Fan, Wallace, Rich, and Zhang 2006). For tourism and hospitality businesses, text mining techniques can be valuable in handling voluminous online review data to extract important features (e.g., accommodation attributes) and detect patterns and trends to better understand their consumers and competition.…”