Tamworth, Australia's ‘country music capital’: place marketing, rurality, and resident reactions

Gibson, Chris; Davidson, Deborah

doi:10.1016/j.jrurstud.2004.03.001

Cited by 142 publications

(125 citation statements)

References 42 publications

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“…Moreover, other studies included by Colombino under this categorization tried to evaluate, using also quantitative methods, the extent to which some place marketing events are welcomed by their internal audience (BrennanHorley et al, 2007;Gibson and Davidson, 2004).…”

Section: Resultsmentioning

confidence: 99%

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Producing and consuming the painter Raphael's birthplace

Giovanardi

2011

Journal of Place Management and Development

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It is possible to contact the author at: m.giovanardi@le.ac.uk This paper has been published as: Giovanardi, M. (2011). Producing and consuming the painter Raphael's birthplace. Journal of Place Management and Development, 4(1), 53-66.Purpose -This article draws on Johnson's "Circle of Culture" to develop a cultural approach for studying place-marketing internal audience. My research project on the small Italian Renaissance city of Urbino explores how a number of marketing events dedicated to the painter Raphael, who was born there, have been produced and then received among different urban populations (dwellers, commuters, students etc.). The second part of the article conceptualizes events as both "inward" and "outward" forces and compares the Raphaellian Events with some of Urbino's traditional festivities.Design/methods/approach -This is a qualitative study that applies discourse analysis to media texts, official documents and forty-two in-depth interviews held with both local officials and internal place consumers.Findings -The inquiry reveals a predominance of discourses in support of the events: civic pride, identification, economic benefits. What is more striking is that some participants not only appreciated the marketing events but "went beyond" by producing discourses in support of a more intensive exploitation of Urbino's cultural and heritage resources. Research limitations/implications-Quantitative research is recommended to generalize evidence stemming from my ethnographic inquiry and to measure "the magnitude" of the different discourses produced by the people.Originality/value -This article contributes to overcoming the materialist perspective which underpins a consistent part of literature by showing a new (counter)example of the "nonoppositional voices" of place-marketing. Moreover, it sheds more light on how "tertiary communication" takes place and how it can be properly investigated.

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Section: Resultsmentioning

confidence: 99%

“…She cites some contributors (Brennan-Horley et al, 2007;Gibson and Davidson, 2004;Young et al, 2006) who pose challenges to the most widespread view that "place-marketing images are misrepresentations of locations that do not reflect how local residents think and feel about them" (ibid. : 280).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Producing and consuming the painter Raphael's birthplace

Giovanardi

2011

Journal of Place Management and Development

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“…Elsewhere, 'Opera in the Paddock' and the Four Winds Festival on the fringes of similar small Australian towns have shown that opera and classical music can also become sources of attraction even in seemingly unpropitious locations (Gibson and Connell, 2012). Gympie and Tamworth have developed cultural economies through country music (Edwards, 2012;Gibson and Davidson, 2004). Lithgow, a former mining town in rural NSW, hosts a successful annual Ironfest, described on its website as 'an arts festival with a metal edge, featuring art exhibitions, live music, street performance, historical re-enactments (including the Australasian World Jousting Tournament and a colonial battle re-enactment with three cannons and cavalry)' (Ironfest, 2013).…”

Section: Elvis Has Not Left the Townmentioning

confidence: 99%

Outback Elvis: Musical Creativity in Rural Australia

Connell¹,

Gibson²

2014

Sounds and the City

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“…In addition to the work on leisure tourism, research has focused on four forms of place branding: business tourism ( Ulaga et al ., 2002 ;Bradley et al ., 2002 ;Hankinson, 2005 ); culture, including gastronomy ( Sharples, 2003 ;Roberts and Hall, 2001 ;Telstrom et al ., 2006 , Waragenau andChe, 2006 ); sports ( Smith, 2005 ;Chalpin et al ., 2003 ); and fi lm, literature and music ( Hudson and Ritchie, 2006 ;Johns and Mattsson, 2005 ;Gibson and Davidson, 2004 ).…”

mentioning

confidence: 99%