To characterize microbiomes, microbial ecologists routinely sequence and compare short loci that differ among focal taxa. Counts of these sequences convey information regarding the occurrence and relative abundances of taxa in an assemblage, but provide no direct measure of their absolute abundances, due to the limitations of the sequencing process. The relative abundances in compositional data are inherently constrained and difficult to interpret. The incorporation of internal standards (ISDs; colloquially referred to as ``spike-ins'') into DNA pools for sequencing can ameliorate the problems posed by relative abundance data and allow absolute abundances to be approximated. Unfortunately, many laboratory and sampling biases cause ISDs to underperform or fail. Here, we discuss how careful deployment of ISDs can avoid these complications and be an integral component of well-designed, amplicon-based studies of microbial ecology.