We report on the design and synthesis of new enantiopure binaphthyl derivatives in which electron-donating and electronwithdrawing substituents are placed in direct conjugation, to create push-pull dyes potentially active for NLO applications. The dyes, unprecedentedly, extend their -bridge from the 3,3 positions of the binaphthyl units and incorporate as acceptors 1,3-dicarbonyl and tetrafluorobenzene units, useful for further supramolecular polarization of the chiral dyes.