2010
DOI: 10.1075/lplp.34.2.04hul
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Swedish television as a mechanism for language planning and policy

Abstract: The function of the public service broadcasting company Sveriges Television (Swedish Television) as a component of the Swedish ecology of language planning and policy is examined. Analysis of recent policy documents as well as data about television programming illuminates how television serves as a language planning mechanism. It is shown that television is explicitly framed as a tool for status planning through regulations about the relative positions of different languages in this domain. The management of c… Show more

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Cited by 14 publications
(7 citation statements)
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References 17 publications
(22 reference statements)
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“…(Hult 2010b: 160-161, building on Lo Bianco 2005 Hult argues that this hierarchy, with Swedish at the top, followed closely by English, and minority languages at the bottom, reflects a similar value hierarchy in Swedish society, with minority languages only minimally visible on the airwaves. In his analysis, Hult reveals the explicit involvement of SVT in status planning since it actively participates in the functional positioning of language, but he also shows how SVT's programming plays a role in discourse planning "by projecting through the television screen a way of understanding multilingualism that (re)produces the current linguistic order of Sweden" (Hult 2010b: 172).…”
Section: Quote 35 Discourse Planningmentioning
confidence: 95%
See 1 more Smart Citation
“…(Hult 2010b: 160-161, building on Lo Bianco 2005 Hult argues that this hierarchy, with Swedish at the top, followed closely by English, and minority languages at the bottom, reflects a similar value hierarchy in Swedish society, with minority languages only minimally visible on the airwaves. In his analysis, Hult reveals the explicit involvement of SVT in status planning since it actively participates in the functional positioning of language, but he also shows how SVT's programming plays a role in discourse planning "by projecting through the television screen a way of understanding multilingualism that (re)produces the current linguistic order of Sweden" (Hult 2010b: 172).…”
Section: Quote 35 Discourse Planningmentioning
confidence: 95%
“…Hult's research primarily focuses on Sweden (Hult 2003(Hult , 2004(Hult , 2005(Hult , 2010a(Hult , 2010b(Hult , 2012 and, here, he sets his sights on the programming of Sveriges Television (SVT), the public service television company of Sweden. He draws upon a unique mix of documents as data -Swedish laws and language policies, government bills, broadcast licenses, and public service reports from SVT -to reveal how the Swedish government explicitly incorporates SVT as an instrument for language planning.…”
Section: Francis M Hultmentioning
confidence: 99%
“…This includes, for instance, the paucity of materials focused on language and language awareness at more advanced levels, the long-standing divide between language and literature instruction (Paran, 2008), and a disconnect between the texts and genres found in the language classroom with the digitally mediated texts and genres supported by Internet communication, online communities, and platforms, and which are increasingly relevant to language learners’ lives. Bridging activities can therefore be highly relevant for linking EE, OILE, and new media literacies, including those fostered by online fan communities, in contexts where a great deal of digital media or popular culture consumption may regularly take place in English (see, e.g., Hult, 2010, for an examination of the presence of English-language programming on domestic television channels in Sweden).…”
Section: Literature Reviewmentioning
confidence: 99%
“…components of the ecology (Cormack, 2007b;Hult, 2010b), and key agents in the "political economy of language" (Spitulnik, 1999). The significance of the media comes from their potential capacity not to merely "reflect events," but also "create" them.…”
Section: Media and Language Policy And Planningmentioning
confidence: 99%
“…This chapter examines de facto policies in the broadcast media, arguably one of the most important types of institutional support for minority groups (Giles, et al, 1977). It is argued that the relative presence of languages in the media can function as a contributing factor in the formation of positive image of languages and their speakers (Hult, 2010b), raising the status of languages not only in the eyes of speakers of the minority languages, but also in the eyes of the speakers of the majority languages (Bell, 2010;de Bres, 2010). This "prestige factor" is considered very important to children within minority communities because "they hold the key to the minority language's future" (Howel, 1992, p. 217).…”
Section: Introductionmentioning
confidence: 99%