“…Previously, the focus was on goods and production and managing costs, but from a longer-term perspective and in environments in which increasing uncertainty and the rapid speed of change have replaced stability, these traditional sources of competitive advantage are no longer efficient (Barney, 1991;Long and Vickers-Koch, 1995;Wagner et al, 2001;Lei and Slocum, 2002;Dreyer and Grønhaug, 2004). To highlight the importance of sustainability, Aras and Crowther (2010) identified it as one of the four key aspects necessary for sustaining competitive advantage, along with profitability, reputation, and good governance. It has been argued that failure to do so could result in the loss of business opportunities and competitive advantage (Lo and Sheu, 2007;Aras and Crowther, 2010;Barnea and Rubin, 2010).…”