Sustainable Competitive Advantage through Corporate Social Responsibility (CSR) and Green Behavior Strategies

Abstract

Driven by the pursuit of sustainable competitive advantage and consideration of the impact of corporate social responsibility activities on society and the need for environmentally friendly behaviors to improve companies’ sustainable performance, this study investigates the impact of corporate social responsibility (CSR) on firm performance through the use of green behavior. An empirical survey was carried out, data was collected from 176 respondents, constituting a 61.8% response rate of the sample of 278 employees, and the hypotheses derived from the literature review were tested using structural equation modeling. Firm performance was empirically found to be significantly impacted by both CSR and green behavior. Furthermore, the findings suggest that green behavior mediates the relationships between CSR and firm performance. By establishing the mediating role of green behavior, the study contributes to and expands the literature on firm performance and sustainable competitive advantage. Companies, thereby adopting green behavior, can enhance a firm’s performance and attain a sustainable competitive advantage.

Corporate social responsibility and employee engagement: the mediating role of personal environmental norms and employee green behavior

“…So the manufacturing, oil refineries and service industries encourage its employee in sustainability-related activities. This finding is reliable to the resells of previous that revealed CSR is positively related to PEN (Wells et al , 2016; Abubakar et al , 2022). The study also confirmed that CSR is the critical driver of EGB.…”

What affects the quality of sustainability report texts? Evidence from China

“…As the concept of sustainable development takes root in people's minds, companies are receiving increasing attention for their actions related to social responsibility, such as environmental protection, employee welfare, and community service (Abubakar et al, 2022;Brammer et al, 2007;Carlini et al, 2019). More and more companies are voluntarily disclosing their sustainability reports to meet the information needs of investors (Albareda et al, 2007;Mahoney et al, 2013;Torugsa et al, 2012Torugsa et al, , 2013, and in some countries (such as China and France), companies are even mandated to publish their sustainability reports (Chen et al, 2018;Habek & Wolniak, 2016).…”

Assessing the Influencing Factors of Electronic Word-of-Mouth on CSR Issues. A Case of Hospotality Service Industry of China

“…The predisposition to accept the dynamic norms and expectations is normative influence. In contrast, the degree to which one acquires service and product information from competent individuals is called informational influence (also known as informational learning) ( Zhang et al, 2015 ; Abubakar et al, 2022 ). EWOM communications impacted by SNS friends’ norms and values influence customers who are sensitive to normative impacts.…”