sustainable business strategy during the new normal era: lesson for Indonesian academic

Abstract

This study examined ten sustainable business strategies that more experts have advised use running a business in the new normal era. Many findings went publication on a variety of profitable business strategies. However, very little has discussed in a balanced proportion between gaining profitable business and design with high sustainable value. Conditionally, running a business requires a variety of strategic approaches that are sustainable following the policy of the COVID-19 protocol. Understanding which strategies align with the above expectations, we have conducted a series of online literature studies using qualitative methods based on a phenomenological approach. Then, they were analyzed using the conceptual framework of higher education research skills. Through this process, the authors ensured that these findings are valid and reliable. Finally, we summarized ten relevant, sustainable business strategies that are relevant to be applied in the new normal business era in Indonesia. They include continuity strategy, business to business, opportunity strategy, rethinking, lesson learned strategies, working from home, affected policies, new thinking patterns, flexibility strategies, and understanding of new processes. Therefore, these findings will provide profound insight for business people and academicians to work on business practices' sustainability to facing the pandemic disruption.

Implications of work motivation, employee discipline, and compensation on employee performance while working from home at a digital marketing company

“…Working from home allows for a more flexible and adaptive business process as employees can carry out their tasks anytime and anywhere, according to the employee preference (Arief et al, 2021;Jamal et al, 2021). Such freedom of working pattern during WFH should be addressed with high discipline behavior.…”

Fraud pentagon elements in detecting fraudulent financial statement

“…Meanwhile, research by Amarakamini & Suryani (2019). states that arrogance has no significant effect on financial statement fraud (Arief et al, 2021;Sawaka K et al, 2020).…”

Content analysis of the Arabic language book for the second intermediate grade

“…The skill of contemplative and observation comes in third place with a total of (40) repetition , where it comes in the first place among the sections of the book grammar by (18) repetitions and a percentage (45%), then reading with a total of (11) repetition and a percentage (27.5%). ), then the composition at the rate of ( 6) repetition and at a percentage (15%), and finally the spelling at the rate of ( 5) repetition and at a percentage of (12.5%), then the skill of giving convincing explanations comes in the fourth place among the skills with a rate of ( 27) repetition divided into sections The book ranked first in the rules with a total of (11) repetition and a percentage (40.740%), then reading with a total of (7) repetitions and a percentage (25.925%), then coming third the expression with a total of (5) repetition and a percentage (18.518%).…”