Sustainability Reporting and Certification in Tourism

Buckley, Ralf

doi:10.1080/02508281.2012.11081692

Cited by 31 publications

(29 citation statements)

References 21 publications

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“…Positive perceptions are widely reported, albeit with low carbon literacy and limited effects on actual consumption (Corner and Randall 2011, Howell 2013, Hartikainen et al 2014Lin and Huang 2012;van Birgelen et al 2009;Lee et al 2010;Steinhart et al 2013;Heinzle and Wüstenhagen 2012;Upham et al 2011). Shortcomings, however, are also widely reported (Belton et al 2010;Bonroy & Constantos 2008;Buckley 2002Buckley , 2012Buckley , 2013Cressey 2013;Edwards et al 2011;Mason 2011;Nunez 2007;Treves and Jones 2010). In addition, it is possible that consumers may prefer ecolabelled products not because of environmental concern, but because they confuse ecolabels as quality labels (Oxera, 2006) or perceive ecolabels as being correlated with quality parameters and hence use them as surrogate measures (Heinzle and Wüstenhagen 2012).…”

Section: Discussionmentioning

confidence: 99%

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Carbon labels in tourism: persuasive communication?

Gößling

Buckley

2016

Journal of Cleaner Production

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163

104

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Ecolabels are widespread tools for policy and marketing in many industry sectors. Carbon labels focussing on carbon dioxide and other greenhouse gas emissions, are one specialised category of ecolabel. Carbon labels are currently in common use by tourism corporations, particularly those involved in air travel. All ecolabels, including carbon labels in tourism, rely on persuasive communication: i.e., providing technical information to individuals in ways that induce them to change relevant behaviours. This requires that individuals understand that information, appreciate its significance, trust its reliability, and know what to do about it. Here, these four criteria are applied firstly, to a set of leading tourism carbon label schemes, a producer perspective; and secondly, to a set of environmentally well-informed tourists using those schemes, a consumer perspective. Results indicate that tourism carbon label schemes suffer significant shortcomings both from the theoretical perspective of simple communications analysis and from the practical perspective of tourist understanding and action. Evidence to date is that tourists do indeed pay little attention to carbon labels. This analysis shows that even if tourists care about their climate change impacts, carbon labels are currently ineffective because of deficiencies in communications. Since such deficiencies can be overcome, there are opportunities for carbon labels to become more effective.

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Section: Discussionmentioning

confidence: 99%

“…Finnair 2013, Deutsche Bahn 2013; Atmosfair 2013). Ecolabels are widespread in tourism (Buckley, 2002(Buckley, , 2012(Buckley, , 2013Font & Buckley, 2001;Honey, 2002). For instance, of over 430 ecolabels listed by the worldwide Ecolabel Index (2014), 128 apply in tourism (Table 1).…”

Section: Methodsmentioning

confidence: 99%

Carbon labels in tourism: persuasive communication?

Gößling

Buckley

2016

Journal of Cleaner Production

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163

104

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“…Many more examples such as these have been documented in textbooks and case-study compendia (Buckley 2009a(Buckley , 2010a. Greenwash is widespread, however, and environmental awards and ecocertificates are not always reliable (Buckley 2012d). There seems to be no substitute for on-site audit in person, by experienced independent researchers.…”

Section: Ralf Buckleymentioning

confidence: 94%

Is Concept of Sustainability Utopian: Ideally Perfect but Impracticable?

McCool¹,

Butler²,

Buckley³

et al. 2013

Tourism Recreation Research

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“…The tourism and hospitality industry has adopted a variety of carbon labelling schemes in accommodation, transport (Anderson, Mastrangelo, Chase, Kestenbaum, & Kolodinsky, 2013;Buckley, 2002Buckley, , 2012Buckley, , 2013Font & Buckley, 2001), tour packages (Eijgelaar, Nawijn, Barten, Okuhn, & Dijkstra, 2016), and destination management (Cerqua, 2017;Kozak & Nield, 2004;Zielinski & Botero, 2015). For example, the British carrier Flybe (2018) uses an environmental label indicating carbon dioxide emission per flight.…”

Section: Carbon Labels In Tourism and Hospitalitymentioning

confidence: 99%

Carbon labels on restaurant menus: do people pay attention to them?

Babakhani

Lee

Dolničar

2019

Journal of Sustainable Tourism

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This empirical study explores visual attention to carbon labels on restaurant menus. Carbon labels can support consumers in making deliberate low-carbon menu choices if, and only if, consumers pay attention to such labels. Using eye-tracking, we investigate how much attention consumers pay to carbon labels. We also compare how much attention they pay to carbon labels compared to labels indicating the benefit of each menu item to the local community. Results indicate that both carbon labels and labels communicating local community benefits attract little attention, suggesting that they are insufficient to direct patrons towards ordering low emissions menu items. Directing patrons toward more environmentally friendly menu items could significantly reduce the negative environmental impact of tourism and hospitality. ARTICLE HISTORY

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Sustainability Reporting and Certification in Tourism

Cited by 31 publications

References 21 publications

Carbon labels in tourism: persuasive communication?

Carbon labels in tourism: persuasive communication?

Is Concept of Sustainability Utopian: Ideally Perfect but Impracticable?

Carbon labels on restaurant menus: do people pay attention to them?

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