“…Internal factors are attitudes toward and knowledge of the CEO/owner manager about information technology implementation and usage, organizational context such as technological and human resource infrastructure (see, e.g., Bharadwaj and Soni 2007;Caldeira and Ward 2002;Thong 1999), financial capacities (Kannabiran and Dharmalingam 2012;Nguyen 2009), firm size and growth (see, e.g., Malaquias and Hwang 2015;Nguyen, Newby, and Macaulay 2015;Premkumar 2003), and strategic orientation of the firm such as innovative capabilities (see, e.g., Dyerson, Spinelli, and Harindranath 2016;Fillis, Johansson, and Wagner 2003;Lee and Runge 2001). External factors shaping technology usage in the SME context consist of competitive pressures (see, e.g., Bruque and Moyano 2007;Kannabiran and Dharmalingam 2012;Nguyen 2009), external support (see, e.g., Solomon and Perry 2011;Solomon et al 2013;Thong 2001), and social expectations of information technology use (see, e.g., Lee and Runge 2001;Nguyen, Newby, and Macaulay 2015;Riemenschneider, Harrison, and Mykytyn 2003).…”