volume 47, issue 4, P123-132 2015
DOI: 10.1515/cerce-2015-0010
View full text
A. Chiran, Elena Gîndu, A. F. Jitareanu, Mădălina-Oana Apetre

Abstract: Online promotion of wine products is a new but indispensable approach in all promotional activities initiated by companies and producers of wine, whereas there is a need for a greater focus on this specific market, not separated from the real one, but a new component, increasingly prevalent. The new market, where demand is getting bigger in our country and where consumers are becoming more and more faithful to this type of promotion, is the online environment, which generated, as a response from manufacturers…

expand abstract