“…With realities of competition amongst manufacturing rms, nancial performance is important to translate rms into successful performers (Liedong and Rajwani, 2021, Ode-Ichakpa et al, 2020, Pandya, 2017, Patil, 2010, Stede et al, 2006, Warburton and Stratton, 2005. Accordingly, scholars and management continuously look for viable strategies to sustain their pro ts.…”