volume 35, issue 1, P137-155 2019
DOI: 10.17576/jkmjc-2019-3501-10
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Abstract: From a semiotics perspective, the Asian Games opening ceremony became a signifying image framed naturally by myth. Myths as a foreigner's lackey, communist sympathizer, and anti-Islam have been cast virtually by anonymous political adversaries unto Joko Widodo (Jokowi) as one of Indonesia's presidential candidates. This study discusses the myths underlying the meaning of Jokowi's figure; how those myths developed meanings of images in the 2018 Asian Games Opening video; and how those myths became a struggle of…

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