“…For example, the narrative structure of soap operas provides its own "inheritance effect" because each program's story is dependent on the one that preceded it. Several studies (Barwise, 1986;Barwise, Ehrenberg, & Goodhardt, 1982;Headen et al, 1979;Webster & Wang, 1992) indicate such an effect. Overall, soap operas score 10% higher than the average (Barwise, 1986;Barwise et al, 1982).…”