volume 35, issue 3, P92-107 2019
DOI: 10.17576/jkmjc-2019-3503-06
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Abstract: This paper focuses on the communication strategy and da'wah (Islamic missionary endeavor) in relation to reducing uang panai' (spending money) of marriage in Bulukumba. The problem is formulated in several research questions: (1) What is the communication strategy in reducing uang panai' of marriage in Bulukumba community? (2) What is the da'wah strategy in reducing uang panai' of marriage in Bulukumba community? This research aims to identify the strategy of communication and da'wah in reducing uang panai' in…

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