Strategic Marketing in a Dynamic Market Environment:
Inna Klimova,
Inna Hordieieva,
Nataliia Sereda
et al.
Abstract:The article is devoted to the study of strategic marketing roles within the context of dynamic markets. It examines the methods and approaches that enterprises can use to achieve competitive advantages in these circumstances. The paper highlights the importance of strategic marketing in the context of modern business and explores adaptive approaches to the development of marketing strategies. Furthermore, the authors analyze the results of three key innovation rankings, the Global Innovation Index (GII), the E… Show more
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