Strategic framework of fitness clubs based on quality dimensions: the blue ocean strategy approach

Vieira, Elsa; Ferreira, João J.

doi:10.1080/14783363.2017.1290523

Cited by 24 publications

(24 citation statements)

References 47 publications

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“…Some research suggests that sports programs, personnel, and the physical environment are the most important attributes for fitness center management [23]. Additionally, more recent studies exhibit the core and complementary services, the facilities, and the employee competencies as the main elements [45].…”

Section: Best Practices In Fitness Centersmentioning

confidence: 99%

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

2020

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The growing interest in fitness services is demanding optimal service management and operation. This research aims to identify the best practices in fitness center management for increasing customer engagement and for long-term stability and sustainability of the business. A qualitative approach through 23 semi-structured interviews to fitness center managers was performed in Spain, covering private centers with diverse business models (7 low-cost, 13 mid-market, and 3 premium). The managers were asked about their characteristics, the fitness center characteristics, and the managerial decisions and individual opinion. The results showed the best practices divided into five sections: customer service, offered service, marketing, facilities, and general terms and conditions. Kind customer service, the existence of loyalty programs, enough tangible quality, and online marketing strategies are essential for fitness centers’ success. Additionally, a fair fee and a maximum of a 15 min trip to the center should be guaranteed. This information has clear implications for promoting sporting habits and for engaging more people in physical activity, complementing the extensive quantitative data in the existing literature.

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Section: Best Practices In Fitness Centersmentioning

confidence: 99%

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

2020

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“…The analysis of the questionnaires answered by 2667 users of 78 Spanish fitness club indicated quality as an antecedent of perceived value and user satisfaction. Vieira & Ferreira (2017) proposed the use of the blue ocean strategy to comprehend the current strategic positioning of fitness clubs regarding the quality dimensions. The study was conducted to a sample of 151 fitness club managers in Portugal.…”

Section: Quescmentioning

confidence: 99%

“…(Yildiz & Kara, 2012) concluded that Programme dimension was the most important factor for the largest segment of customers. Vieira & Ferreira (2017) revealed that the employees' competences were the most important factor in the strategy of fitness clubs. In this context, the first theoretical contribution of this study concerns to the affirmation that there is no evidence to ensure that the factors that most influence on service quality and customer's satisfaction in the fitness sector are, in fact, the most important factors concerning the perceptions of customers of fitness centers.…”

Section: Theoretical Contributionsmentioning

confidence: 99%

Fitness Centers: What Are the Most Important Attributes in This Sector?

Freitas¹,

Lacerda²

2019

IJQR

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Several studies have been conducted to identify the factors that most influence on service quality and customer satisfaction in the fitness industry. However, little attention has been dedicated to the identification of the most relevant attributes. This study aims to fulfill this gap and suggests that it is also necessary to identify the factors and the attributes which are most important concerning the perceptions of customers of fitness centers. Based on the scientific literature, a 23-item questionnaire was designed and a sample of 368 customers of four Brazilian fitness centers was considered. Factorial analysis and Quartile analysis revealed that the most important factors are related to Workout facilities & Price and Staff. The fitness equipment must be varied and in sufficient quantity, besides being in perfect working order. Special attention should be dedicated to the instructors' politeness and competence, and the accuracy of information they provide. The overall cleanliness of the fitness center and the value of service are also important.

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“…Fitness kulüplerinde üyelere karşı nezaket ve samimiyet, üyelere yardım etmeye istekli olma, huzurlu bir iş ortamı yaratma, personel sorumlulukları, temizlik ve personel yeterlilikleri gibi faktörlerin müşteri memnuniyetini artırabileceği belirlenmiştir. Kafeterya hizmetleri, çocuk hizmetleri, aile programları, düşük aylık ücretler, uzman hizmetlerin mevcudiyeti ve üye sosyalleşmesi için etkinlikler gibi hizmetlerin de mavi okyanus elde etmek için önemli olduğu ortaya konulmuştur (Vieira & Ferreira, 2018:1663).…”

Section: Sağlık Sektöründe Mavi Okyanus Stratejileri Ve Uygulamalarıunclassified

Sağlik Sektöründe Mavi̇ Okyanus Strateji̇leri̇ Ve Mavi̇ Okyanus Li̇derli̇ği̇: Kavramsal Bi̇r İnceleme

Şantaş¹

2020

International Journal of Management Economics and Business

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Mavi okyanus stratejileri, örgütlerin sürdürülebilir kâr elde etmek için yenilikçi şekilde düşünmelerini sağlayan stratejiler olarak ifade edilmektedir. Sağlık sektöründe mavi okyanus pazarlama stratejisi, sağlık pazarını yeniden tanımlamak için kullanılmaktadır. Mavi okyanus liderliği eylem temelli bir liderlik türü olup liderlerin kim olmaları gerektiğine değil, ne yapması gerektiğine odaklanmaktadır. Bu liderlik türü, örgütlerin karşı karşıya olduğu pazar gerçekleri ışığında etkili liderlik yapmayı sağlamaktadır. Bu çalışmanın amacı, stratejik yönetim alanyazını için oldukça yeni bir kavram olarak ifade edilebilen mavi okyanus stratejilerini ve mavi okyanus liderliğini sağlık sektörü özelinde kavramsal olarak incelemektir. Konuyla ilgili sağlık kuruluşlarında uygulama örneklerine de bu çalışmada yer verilmektedir.

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Strategic framework of fitness clubs based on quality dimensions: the blue ocean strategy approach

Cited by 24 publications

References 47 publications

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

Best Practices for Fitness Center Business Sustainability: A Qualitative Vision

Fitness Centers: What Are the Most Important Attributes in This Sector?

Sağlik Sektöründe Mavi̇ Okyanus Strateji̇leri̇ Ve Mavi̇ Okyanus Li̇derli̇ği̇: Kavramsal Bi̇r İnceleme

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