Abstract:<p>Promotion strategy is the company's activity to drive sales by directing convincing communications to buyers. In attracting shopping interests, some of the biggest online shops such as Lazada.co.id also use promotional strategies to attract shopping interests from prospective customers, especially those among students. The purpose of this research is to find out and describe how Lazada.co.id' promotion strategy attracts online SWCU public relations student shopping interests. The research method used … Show more
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