Storytelling and the making of a global luxury fashion brand: Christian Dior

Donzé, Pierre-Yves; Wubs, Ben

doi:10.1386/infs.6.1.83_1

Cited by 20 publications

(7 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Several authors have highlighted that attitude is an important criterion for purchase intention (Farley and Ring, 1970;Ryan and Bonfield, 1975;Wilson et al, 1975;Farley et al, 1976;Reibstein, 1978;Laroche and Howard, 1980;Laroche and Brisoux, 1989;Sheeran, 2002;Spears and Singh, 2004;Fitzmaurice, 2005;Schwenk and Möser, 2009;Sharda and Bhat, 2018). According to Kunz et al (2020) and Jhamb et al (2020), luxury is considered to be one of the fast and robust growing sectors as the demand of the consumers are increasing day-by-day and the attitude toward the purchase of sustainable luxury products cannot be denied (Donzé and Wubs, 2019;Tomkins et al, 2018). Therefore, it is required to study the influence of attitude toward the purchase intention of luxury products (Kunz et al, 2020).…”

Section: Attitudementioning

confidence: 99%

Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India

Kaur¹,

Parida

Ghosh

et al. 2021

SBR

View full text Add to dashboard Cite

Purpose This study aims to examine the impact of the three dimensions of materialism, namely, possessiveness, envy and non-generosity along with attitude on the purchase intention of sustainable luxury products. Design/methodology/approach The research study contains a descriptive approach to research with a quantitative analysis done with exploratory and confirmatory factor analysis with 229 respondents. Findings The findings of the results contribute to research by extending the model of the theory of planned behavior with the material dimensions as an add-on. Research limitations/implications The same could have been extended to all major metro cities of Indian where luxury brands are present in malls. Practical implications This shows that the consumer with a high level of materialism trait would be a very prospective segment for sustainable luxury brands. Originality/value The study shows that the three dimensions of materialism do impact the purchase intention of sustainable luxury producers and these findings will be crucial for devising consumer behavior-based strategies for sustainable luxury brands.

show abstract

Section: Attitudementioning

confidence: 99%

Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India

Kaur¹,

Parida

Ghosh

et al. 2021

SBR

View full text Add to dashboard Cite

show abstract

“…As argued in the introductory sections of this article, luxury is a very fast-growing sector (Donzé and Wubs 2019); although attitudes do not always result in corresponding actions, it cannot be denied that consumers are increasingly demanding sustainable products (Tomkins et al 2018). In this context, many researchers have contributed valuable insights to various aspects of sustainable luxury, but the structured literature analysis discussed in this article also indicates the urgent need for a future research agenda along several paths.…”

Section: Discussionmentioning

confidence: 99%

Sustainable luxury: current status and perspectives for future research

Kunz

May

Schmidt

2020

Bus Res

View full text Add to dashboard Cite

Over the past decades, the luxury sector has been constantly growing; consequently, luxury products have attracted the interest of many scholars. Nevertheless, only recently research has been started to investigate possible relations between luxury and activities in terms of corporate social responsibility (CSR) and sustainability. This development was overdue: as luxury products often act as industry models, a shift towards sustainable luxury can pave the way for more sustainable mass products on a broad scope as well. Thus, a profound understanding of the mechanisms behind the successful combination of luxury and sustainability can provide insights for both enhancing individual firm success and achieving a shift towards more sustainable products, which is desirable from a societal perspective. To foster this research stream, the present paper provides a systematic literature review on luxury and sustainability in a broader sense, which, based on an inductive approach, identifies the various areas covered by existing research. This allows critical reflection of what is still missing in the ongoing discussions and shows where priorities within research have been set. We identify several major blind spots within extant research and discuss possible further research paths to close them.

show abstract

“…Sustainability can, in fact, complement luxury with initiatives such as organic farm-to-fork food sourcing, procuring eco-friendly guest amenities and employing local artisans for hotel d ecor and guest giveaways thus creating employment in local communities. Luxury is increasingly based on provenance and storytelling (Donze and Wubs, 2019) like where things come from, who made them and how they were created, and sustainability often supports this.…”

Section: Managerial Implicationsmentioning

confidence: 99%

Sustainable luxury: from an oxymoron to a tautology – the case of the Indian luxury hospitality industry

Bharwani¹,

Mathews²

2023

WHATT

View full text Add to dashboard Cite

PurposeIn the context of heightened awareness and understanding of responsible tourism, it has become increasingly imperative for luxury hotels to introspect on the impact of their operations on environmental and social sustainability. This study aims at examining the prevalence and growth of sustainability practices in the Indian luxury hotel segment as it increasingly competes on a global platform.Design/methodology/approachThe research approach adopted in this paper is qualitative and emic. Primary data is gathered for the study through semi-structured interviews with select luxury hotel general managers from four hotel chains of Indian origin – ITC Luxury Hotels, Oberoi Hotels and Resorts, Taj Hotels and Palaces and The Leela – to gain an insight into sustainability initiatives adopted in the Indian hospitality industry. Secondary research data regarding the eco-friendly, green measures implemented in these hotels is collected primarily from the websites of the respective hotel chains and supplemented by review of academic literature, media articles, industry reports and company press releases.FindingsThe findings of the study reveal that Indian luxury hotel brands are increasingly adopting green products and integrating innovative sustainability practices in their day-to-day operations. However, several of these initiatives are in the non-customer-facing domains such as the engineering and back-of-the-house operations. Very few Indian hotel chains are building these sustainability initiatives into their core philosophy and embedding it in the front-line customer service experience at their properties to reinforce the green image of the hotels.Originality/valueThe paper also proposes the 6Cs Framework of Sustainability that can be utilised to categorise the green sustainable practices adopted in responsible hotels in a simplistic manner under six broad verticals. Practitioners, researchers and educationists in the hospitality industry would find the implications of this study useful in the context of a post-pandemic world where sustainability is influencing consumer choices across industries in today’s eco-conscious and enlightened business and marketing environment.

show abstract

Storytelling and the making of a global luxury fashion brand: Christian Dior

Cited by 20 publications

References 0 publications

Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India

Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India

Sustainable luxury: current status and perspectives for future research

Sustainable luxury: from an oxymoron to a tautology – the case of the Indian luxury hospitality industry

Contact Info

Product

Resources

About